postcard(s) from Byron Bay

Posted by on Dec 10, 2014 in journal, Uncategorized | No Comments

spiritual1Nuanced project for Byron Shire Masterplan coordinated by People, Place and Partnership in Sydney.  Delicate balance between stereotype and the quirky nature of the community.  Destined for online but also 10,000 coasters around town, to entice visitors and locals to engage with the Masterplan site.

Illustrations had to reflect a quiz result and be sharable.  Last-minute deadline and four days of storms zapping power in Sydney inject some frisson.  Delivered day early, minimal revisions – happy result for all (not to mention relief one week out from xmas).local1